Pokemon Go fever is dying off
Well, it was fun while it lasted, but the latest data seems to indicate that the latest poke-craze is already on its way out. A variety of app and market intelligence firms are reporting that Pokemon Go usership is starting to fade away.
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At its highest point, Pokemon Go boasted more than 40 million active users, joining the leagues of app titans like the official Facebook and Twitter apps as well as Instagram and Snapchat. Bloomberg reports that, although interest is still high in the game, players don’t seem to be as engaged.
Perhaps Niantic will re-snag their players’ attention if they ever end up pushing out much-needed features like a more sophisticated tracking system, player to player battling, and Pokemon trading. For now, it seems, the novelty of catching ‘em all is starting to turn into a grind.
It’s notable that data from Sensor Tower, Survey Monkey, and Apptopia demonstrate that Pokemon Go was actually responsible for a significant bump in augmented reality interest across the board. However, this interest since petered off significantly while interest in virtual reality remains high.
What are your thoughts regarding the rise and possible fall of Pokemon Go? Are you glad that the craze is starting to fade, or do you think there’s still room for a resurgence? Let us know your take in the comments below!
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