Google Pixel 3 is snatching users from Samsung, not so much Apple
TL;DR
- Counterpoint Research revealed some statistics surrounding the Google Pixel 3.
- Research suggests that less than one-fifth of Pixel 3 owners previously owned an iPhone, while over half formerly owned a Samsung device.
- This must be disappointing to Google because it shows the Pixel is generating interest from users already in the Android ecosystem.
However, according to Counterpoint Research, the number of consumers who are leaving Apple for Google pales in comparison to the number of users leaving Samsung for Google.
In a recent blog post, Counterpoint Research suggests that around 18 percent of current owners of the Google Pixel 3 upgraded to it from an iPhone, while a whopping 51 percent upgraded from a Samsung smartphone. Remarkably, a total of 31 percent of Google Pixel 3 owners came specifically from the Samsung Galaxy S7, which at this point is over three years old.
Counterpoint also says that 14 percent of Pixel 3 owners upgraded from a Motorola device while 17 percent upgraded from something that wasn’t a Motorola, Samsung, or Apple smartphone.
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Jeff Fieldhack, research director at Counterpoint, said that the news that over 80 percent of Google Pixel 3 owners are just shifting from one Android device to another is likely disappointing to Google. “The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android,” he said, which Counterpoint’s findings don’t support.
However disappointed Google might be with these numbers, it still has much to celebrate. According to Counterpoint, in the final quarter of 2018, the Google Pixel line accounted for 7.3 percent of the total smartphone sales at Verizon. In that same period, Verizon’s sales accounted for about 16 percent of all smartphone sales in the country, so it’s clear Google is pushing some decent numbers.
Unfortunately, though, the numbers can’t be too great since Google hasn’t given even as much as a hint of how many Pixel smartphones are out there in the wild. We usually could deduce at least an estimate by looking at the Android distribution report — but this report hasn’t been updated since October of last year, right around the launch of the Pixel 3 (coincidence?).
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